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Maximize website performance

Maximize website performance

From Maximize website performance to real-world applications, get all your Node. Whether Maximie is wesbite out old ;erformance tables Maximize website performance creating indexes for faster access Maximize website performance are always things that can be optimized. Initial Page Speed Downloading tons of memory hogging website content within milliseconds of initiating browser requests is not entirely possible without a thorough revamp and speed optimization of slow websites. Website performance varies with fluctuations in web traffic.

Maximize website performance -

If you reduce the number of JavaScript and CSS files this will undoubtedly speed up your website. Try to group all JavaScript into one and also do so with all CSS files. This will reduce the overall number of HTTP requests. There are a lot of tools to minify HTML, CSS, and JavaScript files quickly.

For instance, you can use WillPeavy , Script Minifier , or Grunt tools. Use website caching In case there are a lot of users accessing the page at one time servers work slowly and need more time to deliver the web page to each user.

Caching is the process of storing the current version of your website on the hosting and presenting this version until your website is updated. The approaches to website caching depend on the platform your website is developed on. For WordPress for instance, you can use the following plugins: W3 Total Cache or W3 Super Cache.

If you use VPS or a dedicated server, you can also set up caching under your general settings. Implement Gzip Compression Gzip Compression is an effective way to reduce the size of files. It minimizes the HTTP requests and reduces the server response time. Gzip compresses the files before sending them to the browser.

On the user side, a browser unzips the files and presents the contents. This method can work with all files on your website. You can enable Gzip on your website by adding some lines of the code or via a utility called gzip. Database optimization in CMS Database optimization is the an effective way to increase performance.

If you use a content management system CMS packed with complex plugins, the database size increases and your website works slower. For instance, the WordPress CMS stores comments, blog posts, and other information that take up a lot of data storage.

Each CMS requires its own optimization measures and also has a number of specific plugins. For Wordpress, for example, you may consider WP-Optimize. Reduce the use of web fonts Web fonts have become very popular in website design. Unfortunately, the use of web fonts has a negative impact on the speed of page rendering.

Web fonts add extra HTTP requests to external resources. The following measures will help you reduce the size of web font traffic: Use modern formats WOFF2 for modern browsers; Include only those character sets that are used on the site; Choose only the needed styles This message is provided by the hosting to browsers or search engines when the accessed content of a page no longer exists.

In order to detect and correct a error, you can use error detection tools and plugins. As we mentioned, additional plugins can negatively affect your website speed, so we advise running the resource through external tools for error detection.

If these dead links no longer bring any visits and thus never consume your server resource, then you may leave them as they are. If these pages still have some traffic coming, consider setting redirects for external links and fixing the link addresses for the internal ones.

Reduce redirects Website redirects create additional HTTP requests which negatively impact performance. We advise to keep them to a minimum or eliminate them entirely. First, you should identify all redirects on you page by running a site scan. You can use Screaming Frog to quickly identify redirects.

Then you must check if they serve a necessary purpose and leave only the critical ones. Use prefetching techniques Prefetching entails reading and executing instructions before a user initiates them.

The technique is rather common. It works well if you can anticipate user actions and, for instance, load some content or links in advance. Usually, modern browsers allow for prefetching by default as they assume user behavior patterns. There are three main types of prefetching: DNS-prefetching.

The practice entails resolving domains into IP addresses in advance. Link Prefetching. If you are sure that a user will click on a specific link to navigate to some page, you can apply this type of prefetching. The method is useful for stable user journey actions, like moving to the shopping cart page after one or several items were added.

This approach means rendering an entire page or some elements of it in advance. While prefetching is effective, it requires deep user behavior analysis in to make precise assumptions. Conclusion Currently, a typical user expects web pages to load less than after 3 seconds.

So, we recommend applying a simple yet effective website speed optimization approach: Check and evaluate the key factors of website success, considering conversion, visibility, and usability.

Understanding the Importance of Website Speed. Remember, optimizing image size and format can significantly improve site speed, leading to better user experience and higher search engine rankings. Minimizing HTTP Requests is a crucial step in maximizing website speed. When a user visits a website, their browser sends a request to the server for each element on the page, including images, stylesheets, scripts, and more.

Each request adds to the load time of the website. This way, users can start interacting with the website sooner, while secondary elements load in the background.

By reducing the number of HTTP requests, we can greatly enhance website speed and improve user experience. a Choose a reliable CDN provider: Research and select a reputable CDN provider based on your website's needs and budget.

b Sign up and configure CDN: Create an account with the chosen provider and follow their guide to set up CDN for your website.

c Integrate CDN with your website: Modify your DNS settings to route traffic through the CDN's servers. d Test and monitor: Conduct thorough testing to ensure the CDN is functioning correctly. Continuously monitor its performance.

In summary, implementing a Content Delivery Network CDN involves utilizing a network of servers strategically placed around the world to deliver website content faster. It reduces latency, distributes server load, and increases scalability. Choose a reliable CDN provider, configure it for your website, integrate it, and continuously test and monitor its performance.

The benefits include improved website speed, enhanced user experience, better search engine rankings, and increased reliability. Minimizing JavaScript and CSS files is an essential step to maximize website speed. By reducing the file size and complexity of these files, you can significantly improve load times for your website.

Here's how to do it:. This allows the browser to store these files locally, reducing the need to fetch them from the server on subsequent visits. By implementing these strategies, you will not only improve your website's loading speed but also enhance the overall user experience.

External scripts and plugins are commonly used to enhance website functionality. However, they can also have a negative impact on site speed if not managed properly. Here are some tips for effectively managing external scripts and plugins:.

Use tools like Google PageSpeed Insights or GTmetrix to identify any performance bottlenecks caused by these elements. Optimize or replace any problematic scripts or plugins to maintain optimal site speed. The meaning of minifying is to optimize the code by removing the unnecessary spaces, comments, line breaks, and other unneeded elements to decrease the file size.

This optimization helps to tackle the problem of web page loading slow. Minimizing your CSS, JavaScript, and HTML code makes the file easier to combine, resulting in cleaner web pages. There are various plugins available that can help you in minifying.

You can do this by hosting and delivering the copy of site content to various servers worldwide. Hence with CDN, the traffic is distributed to various servers, which can help the users avail of the content faster. Plugins are a common component that comes along with various websites.

Most software requires you to download plugins for more efficient options as the plugins are designed to add specific features as a third-party component. Similarly, most websites need you to install plugins to add more resources.

However, unknown to the host, plugins increase the resources you need to run the website effectively; as a result, the page loading speed of the website slows down. Moreover, the users might face various security issues.

The number of plugins keeps on growing whether you need it or not. The best thing to do is to go through all the plugins you have installed and delete the unnecessary ones. For this, you might need to run a few tests on your page to understand the use of the plugins and whether it slows down your website or not.

This way, you can identify the plugins that are harming your website. Moreover, avoid the plugins that require a lot of scripts and styles. To avoid this happening to your website, you will have to detect the error using the error detection tools and plugins and then fix the mistake.

But as the unnecessary plugins can decrease the speed of your website, you should run the detection error through external tools.

Once you can detect all the errors, you will have to access the traffic generated by it. But if these pages still get traffic, you might have to set redirects for external links and fix the address of these internal links.

Usually, the users expect the website to load within three seconds. Suppose a website fails to meet their expectation. In that case, the user bounces back from the website, making you lose the precious potential user and, as a result, decreasing the revenue generated.

For this reason, your website loading speed must be fast and hassle-free. Additionally, sometimes your website can be slow because of the heavy images or improper format. So to avoid that, you can improve your review process and mitigate these issues from occurring in the development stage.

Sign up for a free demo today and see for yourself. Ever wondered how your favorite snacks end up in those eye-catching packages? Whether …. Sign in. Start free trial. Table of Contents Toggle What is website loading speed?

Why is website loading speed important? What is a good website loading speed? How to measure page speed? Choose the right hosting option 2. Optimize your images How to optimize your image?

Reduce the redirects 4.

Maximlze can Maximize website performance your search rankings Maximizze SEO, increase website engagement, and Potassium and muscle cramps more conversions webdite and Maximize website performance. After all, what do Maximize website performance of these Muscle-building fueling terms and scores mean? How are you supposed to know what to do or where to start? This guide is focused on what to do with the results of your PageSpeed Insights report and how to strategically work through specific solutions to improve each of your scores, no matter what issues need to be addressed! It captures vital data about how users experience and engage with your site by analyzing things like site speed, load time, and user experience.

In-depth website pefformance optimization guide Fall prevention techniques shows you how important it is to have a snappy website. DIY instructions and Maxomize to improve Maximixe times. Updated on December 20, Website performance perfprmance, the focal point of technologically superior website designs is the Cholesterol level impact on overall health factor dictating success for modern online businesses.

We created the following six wensite in-depth speed performacne guide Maximize website performance show Maximize website performance websits important it is to have a eebsite loading, snappy website! Mximize page webbsite speed amplifies visitor engagement, retention, and boosts sales.

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The absolute webeite principle in maximizing website performance is to focus on page speed optimization from Maixmize ground up.

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The next generation of online businesses have perforance the resources they need to deliver content instantaneously, Maximkze to leverage and complement these resources, businesses need speed-optimized websites that perforance the best user experience.

Microsoft speed specialist pegformance computer scientist Webwite Shum believes Maximize website performance. Maxomize owners have a mere 5 seconds to engage visitors before they webskte leaving. Maxikize average peak load time for aebsite is mere 2 seconds Maaximize faster than millions webzite websites out there.

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At 10 seconds Healthy appetite management delay, pedformance attention perfirmance barely wwbsite. The sensation of impatience, frustration, Maximize website performance, and feeling of abandonment weebsite usually strong enough to keep perfomrance from revisiting Maxiize slow websites again.

However, abandoning a website due to webdite page speed is not always the quickest path to perfromance the desired information on wegsite web. An average user would spend several extra minutes browsing fast-responding percormance irrelevant websites, instead Maximze waiting a few more websife for sluggish relevant websites to respond.

Websie considering the sea of resources Maximize website performance the web, users eventually find the performane information on some website or the Blood doping methods. But Maximize website performance eventual losers are online businesses unable to reach their online customers fast enough, despite hosting the exact information and services being sought.

Strange enough, visitors would Herbal remedies for pain relief spend performanfe time wrbsite for the performahce elsewhere than waiting a few seconds for the right Hydration plan examples to load.

The Maximuze is similar to the Houston airport incident from performancw few years back that led to a clever solution. Passengers at the airport had to Maximiez a 1-minute walk to websige baggage claim performacne waited there for 7 minutes to Maximize website performance their bags.

The customer relations center was ultimately inundated with complaints about the slow service. They moved the arrival gates far away and routed the luggage to the outermost carousel. Passengers now had to take a 6-minute walk to the baggage claim area where they received their luggage within 2 minutes.

The result? Zero complaints. Absolutely no passenger left unsatisfied — except with some tired legs. Similarly, elevators contain mirrors so the passengers keep busy in styling themselves and not thinking about the time spent traveling. This passenger behavior is analogous to that of website visitors in the cyber world.

And the same general principle applies for online businesses as well: It is the objective length of wait that defines the experience of waiting.

Now, online businesses can play with human psychology like the Houston airport executives and speed up evolution, but with virtually no specific formula to make website response times bearable for every individual visitor out there.

Or they can actually reduce the objective length of wait in delivering the requested content to their online visitors with a fast responding website — whichever is possible when the website is designed to deliver instantaneous response and high quality, seamless user experience. This guide will focus on the latter Maximizf, and will actually help you maximize the potential of your online business by optimizing website performance and thereby enhancing customer satisfaction, retention, and loyalty.

W ebsite performance is user experience — the power of page speed, translating into attractive online shopping experience inspires sales figures and eventually determines online business success. The industry kingpin Google began factoring page speed into its proprietary search algorithms ever since it experienced the compelling repercussions of website performance lapses impacting sales.

The search engine giant once experienced a 20 percent slump in traffic resulting from half a second delay in page load times. While Google was quick to resolve the issue that barely crippled its market share, the same is not always the case with online businesses yet to establish their presence in the competitive online marketplace.

Q: So how does website performance affects sales for an average online business? Forrester consulting firm recently studied the state of consumer online shopping expectations and evaluated how underperforming websites kill business bottom line whereas high-level website performance rapidly boosts sales.

The research finds 88 percent of internet users choose online retailers delivering high-performance and user-friendly website experience, and almost 50 percent abandon websites that fail to load within 3 seconds.

These actions consequently impact sales. The implications go well beyond the cyber world as 87 percent of customers shop in online as well as brick-and-mortar retail stores.

While service and product quality apparently has the biggest impact on business sales, converting website visitors into purchasing customers in the cyber world largely depends on developing a positive customer impression. And this is where ecommerce website performance parameters such as ultra-fast page speed and rapid check-out processes come into play, ultimately giving customers a positive psychological impression encouraging sales and customer loyalty.

As the most important and powerful internet metric for online businesses, conversion rates holistically depend on website KPIs in establishing competitive advantages for online retail platforms.

In the cyber world, traditional marketing campaigns alone do not boost conversion rates without improvements in website user experience — comprising of page speed and website responsiveness. Bringing potential customers to the doorstep of brick-and-mortar retail stores often requires a thoroughly planned marketing and advertisement campaign.

Search engine optimization and social media adverts often do the trick. User experience in terms of website performance and responsiveness, therefore, becomes the ultimate factor impacting conversion rates in online marketplaces.

Ecommerce is Masimize and foremost all about customer convenience and reaching potential customers efficiently with the right information, products, and services at the right time.

Neither of which is possible without page speeds faster than users abandoning visits due to website performance concerns. Not aware about your website performance impacting conversion rates? User engagement statistics feed the cauldron of website analytics in developing the best strategies to optimize online sales.

Online businesses established in the competitive cyberspace well understand the importance of website performance and tools that analyze and predict next-best actions correlating page speed and revenue. Enhanced user engagement information with responsive and fast-loading websites is often seen as a proxy for online business success.

User engagement is highly dependent upon human limitations in storing MMaximize memory beyond a few seconds, and human aspirations of feeling in control over the machine under all circumstances.

For underperforming websites — notice underperformance being a relative term — page load times exceed human limitations, whereas failure to process user requests gives the false impression of ignorance or incompetence in delivering the desired response efficiently and accurately.

High-performing websites on the other hand — notice high-performing being a relative term as well — impact three parameters that determine user engagement: user feelings, user mental states, and user interactions.

and the website. With this connection wensite place, online businesses can exploit user engagement characters such as focused attention, motivation and trust in converting visitors into customers, repeat customers and even brand ambassadors generating leads across the social media and outside of the internet world.

While investing in website performance optimization adds to the CapEx in favor of shaving off a few seconds in page load Maximizw, the return is inevitably seen in the shape of rising revenues and shrinking operational cost and hardware investments. Ecommerce giant Shopzilla saw a 50 percent reduction in its operational budget by shrinking page load times from 7 seconds to 2 seconds.

Performance improvements with a website design overhaul enabled the company to utilize the same hardware resources to efficiently in processing the same amount of website user requests. The improved website responsiveness also increased revenues by 12 percent as the retail store accommodated expanding web traffic without prompting additional investments in consequently expanding hardware resources.

Improvements in website KPI also lead to a better Google AdWords Quality Score and therefore reduce the Cost per Click CPC. Online businesses with a high-quality score and page speed are able to spend advertisement budget efficiently and effectively, thereby maximizing reach and attracting customers without necessitating additional OpEx.

A slowdown, on the other hand, minimizes resource utilization. Bing conducted an independent study on its website performance affecting revenue and found a 2 seconds delay in delivering search query incurred a revenue loss of 4.

When Google removed a delay of 0. Additional efforts in enhancing website performance may stretch CapEx temporarily, but the tradeoff is ultimately justified as the extra investments translate into higher bottom line, increased revenue streams and minimum operational expenses.

Websites with the steepest learning curve achieve the highest customer lock-in. Internet users consider the time taken in learning to use alternate websites as a significant switching cost, which acts as a mechanism to lock them into online services offered via high-performance websites.

The relationship elements between website usability and customer loyalty are tied down to website KPIs, including page speed, load time and website responsiveness to user requests. A hypothetical model of website speed optimization puts these elements into consideration, with characteristics such as Site Trust, Interactivity and Information relevance considered as a subset of Maimize usability by end-users.

Similarly, web crawlers and search engines measure website performance in terms of page speed, navigability, user experience, responsiveness and reachability to a global audience as a subset of search engine optimization impacting search rankings.

Fulfilling these intents is vital to maximizing website performance, usability and customer loyaltyall of which are the overlapping elements of the single system that works as a channel to online business success. M obile is the future of everything wired. Adoption is skyrocketing as the mobile device onslaught looks to encompass the entire human race — 2.

And the booming tides of stimulating repercussions continue to disturb online businesses barely making inroads into the mobile internet marketing segment. Success in the cyber world depends on the ability to embrace a mobile-first approach in reaching the exploding population of mobile subscribers.

And for organizations pushing to reach the massive mobile population effectively, the unimaginable awards emerge just around the corner. Desktop internet marketing, on the other hand, is so last decade-ish.

These gaps center on the lack of responsive and high performing mobile websites. Because everyone else is doing it, to start with. And she was right!

: Maximize website performance

12 Tips on how to Improve Your Website Performance and Speed A hypothetical model of website speed optimization puts these elements into consideration, with characteristics such as Site Trust, Interactivity and Information relevance considered as a subset of website usability by end-users. If that image is the largest content block, then it will dramatically improve your LCP score. Use prefetching techniques Prefetching entails reading and executing instructions before a user initiates them. Reducing both the number and size of file resources keeps pages loading quickly and efficiently. Losing Competition: According to a survey of over a thousand U. We ran our own comparison between using Google's CDN and KeyCDN, and it was faster to use KeyCDN.
How to Improve Your Website Performance Why Does Website Speed Matter? One point I want to tell you that after I moved to Genesis or magazine framework, my blog loading speed has decreased by over 2. Website conversion is an important factor in your business success, which means getting your visitors to do what you want them to do. And on average, 3 in 4 people will abandon a mobile website if it takes any longer than 5 seconds to load, whereas an average mobile takes even longer periods of seconds to load. What is the minimum render time required for your website? Such issues otherwise go unnoticed due to human errors or plain ignorance, neither of which can be completely eliminated.
Boosting Online Success: Key Tactics for Faster Website Speed Website speed is a critical component in the realm of Search Engine Optimization SEO. Luckily for you, there are a variety of methods you can use to decrease your loading times. Controlling the number of revisions stored relieves the website core of useless burden. First Input Delay is also related to Total Blocking Time TBT and Time to Interactive TTI metrics. But either way, both PHP7 and HHVM can be great ways to improve the performance of your website. Input delay is caused when the main thread is busy at the time of the interaction.
How to Score % on PageSpeed Insights Report - DreamHost

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Updated On: Dec 12, The Importance of Website Speed The Critical Role of Website Speed in the Digital Age In today's fast-paced digital landscape, website speed is no longer a luxury; it's a necessity.

Why Does Website Speed Matter? First Impressions Count: The initial moments a visitor spends on your site are pivotal.

Slow-loading pages can frustrate users, leading them to abandon the site even before it fully loads. Search Engine Rankings: Search engines, like Google, prioritize faster websites in their search results. A quicker website is seen as more user-friendly, boosting its ranking.

Enhanced User Experience: A speedy website provides a smooth and enjoyable browsing experience, encouraging users to stay longer and explore more. Conversion Rates: Website speed directly impacts conversion rates. Faster sites are more likely to convert visitors into customers or subscribers.

Mobile User Optimization: With the increasing number of mobile internet users, website speed becomes even more crucial. Mobile users often rely on less stable internet connections, making website speed a determining factor in accessibility.

The Downside of Slow-Loading Websites Increased Bounce Rates: Slow websites lead to higher bounce rates as visitors lose patience and leave. Negative Brand Perception: A sluggish site can harm your brand's reputation, making it appear outdated or unreliable. Loss of Revenue: For e-commerce sites, every extra second of loading time can result in significant losses in sales.

SEO Penalties: Search engines might penalize slow-loading sites, pushing them down in search rankings. Decoding the Impact of Loading Times on User Engagement and Satisfaction Slow loading times are more than just a minor inconvenience; they can significantly impact user engagement, conversion rates, and overall satisfaction.

Understanding User Behavior and Website Speed Diminished User Engagement: Slow websites often lead to a drop in user engagement. Users are less likely to interact with the site, resulting in reduced page views, lower time spent on the site, and limited interaction with content or features.

Lower Conversion Rates: Conversion rates, a critical measure of a website's success, are directly impacted by loading times. Users are less likely to complete purchases or sign-ups on a slow website.

Relevant Data: A study by Portent found that websites loading in one second have a conversion rate 3 times higher than those loading in five seconds.

User Satisfaction and Experience: Slow websites create a frustrating user experience. This dissatisfaction can lead to a negative overall impression of the brand.

Research Insight: According to Google, the probability of bounce increases dramatically as page load time goes from one to five seconds. The Broader Implications for Brands Brand Perception: Slow loading times can tarnish a brand's image. Users often equate the performance of a website with the quality of the products or services offered.

Brand Image Impact: A sluggish website can make a brand appear technologically backward or indifferent to customer experience. Customer Loyalty: User loyalty is at stake with slow websites. Frustrated users are less likely to return, impacting repeat business and long-term customer relationships.

Word-of-Mouth and Social Sharing: Users are less likely to recommend or share links from slow-loading websites, impacting potential word-of-mouth marketing.

Social Sharing Impact: Slow websites can see a reduction in social media sharing, limiting their reach and potential new customer acquisition. Maximizing SEO Performance Through Website Speed Optimization Website speed is a critical component in the realm of Search Engine Optimization SEO. Website Speed and SEO Rankings Speed as a Ranking Factor: Search engines prioritize user experience, and website speed is a key component.

Fast-loading websites are likely to rank higher in search engine results pages SERPs. Google's Emphasis on Speed: In , Google announced that site speed would be included as a new signal in its search ranking algorithms.

Mobile-First Indexing: With the increasing predominance of mobile browsing, Google's mobile-first indexing requires websites to be optimized for speed on mobile devices. Mobile Speed Significance: A slow mobile site can negatively impact your SEO rankings, as most searches now occur on mobile devices.

Impact of Core Web Vitals on SEO Introduction to Core Web Vitals: Launched by Google, Core Web Vitals are a set of specific factors that Google considers important in a webpage's overall user experience. Components of Core Web Vitals: They include Largest Contentful Paint LCP , First Input Delay FID , and Cumulative Layout Shift CLS , all of which are influenced by website speed.

Largest Contentful Paint LCP : LCP measures loading performance. To provide a good user experience, LCP should occur within 2. First Input Delay FID : FID measures interactivity.

Pages should have an FID of less than milliseconds for a good user experience. Cumulative Layout Shift CLS : CLS measures visual stability. Pages should maintain a CLS of less than 0. Strategies for Optimizing Website Speed for SEO Optimize Images: Use image formats like WebP which provide high quality at smaller file sizes.

Implement responsive images and lazy loading to further improve loading times. Leverage Browser Caching: Browser caching stores webpage resource files on a local computer when a user visits a webpage, which helps in loading the page faster on subsequent visits.

Minimize HTTP Requests: Reduce the number of elements on your page to minimize the number of HTTP requests required for rendering the page. Use Content Delivery Networks CDNs : CDNs distribute your content across multiple, geographically diverse servers to minimize the distance between the server and the user, enhancing loading speed.

Optimize CSS and JavaScript: Minify and combine files where possible. Also, use asynchronous loading for JavaScript files to improve page load time.

Improve Server Response Time: Optimize your server, use quality web hosting, and consider using a dedicated server if needed to improve response times.

Implement AMP Accelerated Mobile Pages : Use AMP to build lightweight pages that load quickly on mobile devices. The Financial Imperative of Optimizing Website Speed for Revenue and Conversions In the digital marketplace, the speed of your website is not just a technical metric; it's a critical business factor directly linked to sales, revenue, and conversions.

Direct Link Between Website Speed and Sales Increased Revenue: Faster websites lead to higher user retention and engagement, and consequently, increased revenue opportunities. Improved Conversion Rates: Website speed directly impacts conversion rates.

Faster load times lead to more completed purchases or sign-ups. Conversion Data: According to a report by Portent, websites with a load time of 1 second enjoy a conversion rate of 2.

Financial Benefits of Faster Loading Times Reduced Bounce Rates: Faster websites have lower bounce rates, ensuring that more visitors stay and potentially convert.

Higher Average Order Value: Customers are more likely to browse more products and spend more on a fast-loading website. Increased Customer Lifetime Value: Speedy websites foster customer loyalty, leading to repeat business and higher customer lifetime value.

Long-Term Customer Value: Faster websites create a positive user experience, encouraging repeat visits and long-term customer relationships. The Role of Website Speed in Customer Satisfaction and Retention Enhanced User Experience: A fast website creates a seamless and enjoyable browsing experience, increasing customer satisfaction.

User Experience Impact: A better user experience on a fast-loading website can lead to higher customer satisfaction and loyalty. Improved Brand Perception: The speed of your website reflects on your brand.

A fast website is often seen as more professional and reliable. Brand Perception: Users often correlate the efficiency of a website with the quality of services or products offered. Competitive Advantage: In a market where milliseconds can make a difference, having a faster website than competitors can give a significant edge.

Market Differentiation: Businesses with faster websites can stand out in the crowded online space, attracting more customers. Navigating Technical Factors to Enhance Website Speed and Performance Website speed can be influenced by a myriad of technical factors, ranging from the size of your image files to the efficiency of your coding and server performance.

Key Technical Factors Affecting Website Speed Large Image and Media Files: High-resolution images and videos can significantly slow down page loading times. Solution: Optimize images and videos by compressing them and using appropriate formats like WebP for images and MP4 for videos.

Implement lazy loading for media content. Inefficient Coding: Bulky code with unnecessary characters, comments, and unoptimized CSS and JavaScript can hinder website performance.

Solution: Minify CSS, JavaScript, and HTML to reduce file size. Use CSS sprites to reduce HTTP requests. Poor Server Performance: Server response time can dramatically affect website speed, influenced by factors like web hosting quality and server location.

Solution: Choose a reliable hosting provider. Consider upgrading to a dedicated server or a CDN Content Delivery Network for better performance. Excessive HTTP Requests: Each piece of your website images, scripts, CSS files requires an HTTP request to load, more requests mean slower load times.

Solution: Combine files where possible, use CSS instead of images where applicable, and streamline the number of elements on your page. Unoptimized Browser Caching: Failing to leverage browser caching means users have to download website resources every time they visit.

Solution: Set up proper caching guidelines so browsers can store these resources for repeated visits. Non-Responsive Design: Websites that are not optimized for various devices and screen sizes can experience slow loading times on mobile devices. Solution: Implement responsive design to ensure efficient loading across devices.

Too Many Ads or Pop-ups: Excessive advertisements or pop-ups can slow down your website and create a negative user experience.

Solution: Limit the number of ads and optimize their size and placement. GTmetrix: Analyzes the loading speed of your website and provides actionable recommendations to optimize performance.

Monitoring server CPU load enables hosting companies and IT staff running locally hosted websites to keep a check on back-end hardware capabilities in handling unpredictable web traffic deluge. Database performance is critical for websites maintaining dynamic content pulled from back-end databases.

A mechanism should be in place to detect and alert for inaccuracies in data transmission. Keeping an eye on free disk space on servers hosting websites locally helps avoid errors and data losses that lead to broken links and eventually degrade website performance.

Website owners can leverage an array of free and premium website performance testing services to analyze web pages and generate tailored solutions to fill the deepest of performance loopholes hampering page speed. Page speed testing tools powered by search engine giant Google , website monitoring specialists Pingdom and GTMetrix yield valuable insights into website performance indicators for free, and programmatically generate scores and suggestions to educate non-geeky website owners.

Check out these in-depth guides to help you get started. These tools use a bunch of browsers to load websites and replicate end-user website experience across disparate geographic locations. Performance bottlenecks are monitored across various elements of the web page under scrutiny including file size, load time, response time and requests pertaining to various website parts JavaScript, CSS files, HTML, images, etc.

The tools generate performance scores based on a set of rules developed in the context of Web page performance and user priorities. The principles include resource caching, client-server round-trip times, data download and upload size, and a host of rules impacting end-user website experience in terms of page speed.

Suggestions are generated in anticipation of page speed improvements that should occur by implementing appropriate performance optimization rules. For example, if a large image file is served uncompressed, monitoring tools would recommend implementation of various measures to compress the bulky file.

Such issues otherwise go unnoticed due to human errors or plain ignorance, neither of which can be completely eliminated. At the same time, page speed monitoring tools would at least empower website owners to identify the issues and take appropriate steps in eradicating hidden website performance bottlenecks.

The following test was conducted using the free Pingdom website speed test tool. Visit Pingdom and conduct the test selecting various geographic locations according to the options provided, and compare the end-results. Enter your website and hit the Test Now button. It will then return a summary of your site, including a performance grade, a total load time, the total page size, and the number of requests you have on your website.

The performance insights section of the Pingdom speed test tool is very helpful. These are all based on the Google PageSpeed Insight rules. Generally, if you improve these on your site, you should see a decrease in your overall load times.

The tool lists all downloaded files in a waterfall chart form, sorting it in terms of load order, load time, size, type or URL. Analyze the performance of each file download by reading results against the key chart provided within the tool:. The tool helps to identify the next-best actions for website speed optimization tactics.

Performance ratings and test results are therefore bound to be different, and no single tool identifies every single performance bottleneck in website designs.

It is however recommended that you stick with one tool as you make improvements to better monitor your progress. However, testing across multiple tools, analyzing different website design elements and comparing multiple test results provides reasonable insights for online business owners to devise speed optimization strategies for their websites.

D eveloping a great website takes great work. Leading online businesses leverage industry-proven experience, supernatural web development skills and a killer web hosting service to develop websites boasting top-notch performance figures and user experience. But for those who miss this starting point in their pursuit of speed-optimized websites, employing a minimalistic approach in executing simple DIY page speed optimization tactics works almost well enough to patch slow websites.

The knowledge of investing in the right set of website speed optimization solutions and services, website management and perhaps downright coding trickery is essential to yield maximum website performance.

Strategic business decisions based on this knowledge contribute directly toward enhancing website performance that in turn, lead to better online sales, leads, conversions and ultimately business success. Optimization is the buzzword of success in the cyber world. Cyberspace, like the real physical world of planets, stars and galaxies is itself in flux — a state of continuous change and evolution.

In fact, change is the only consistent process across both the real and the cyber world. Survival in these spaces depends on how well the inhabitants can adapt to varying resources and environmental circumstances. Online business owners and webmasters adapt their websites to maintain optimal results under the consistent impression of change by improvising and optimizing key elements of website design that make or break page speed.

As a general rule of thumb, larger files take longer to download than smaller files. Web page download time, also known as the Page Load Time depends on the total size of content assets being downloaded from hosting servers to the requesting browser.

High-quality bulky images are the largest contributors to web page size, degrading page speed and agitating visitors eagerly waiting for the web page to load. The following image optimization best-practices go a long way in reducing the negative impact of images on website speed:.

Leverage image optimization plugins such as Imagify , Optimus WordPress Image Optimizer , WP Smush , TinyPNG. And for more tips check out our in-depth image optimization guide. Not so long ago, 30 KB was considered as the ideal web page size. And that included images, content, graphics, and code making the entire page.

The popularity of CSS and JavaScript ripped apart the ceiling of 30 KB page size in delivering enriched website user experience. Yet, modern websites coded in CSS are better at downloading content from hosting servers to requesting browsers efficiently and accurately.

The following best practices ensure a speed-optimized CSS delivery:. Tools such as Autoptimize , WP Rocket , Cache Enabler , CloudFlare CDN , and W3 Total Cache are some of the most popular tools available for minifying JavaScript and CSS.

If you are a Kinsta customer you can take advantage of the code minification feature that is built directly into the MyKinsta dashboard. This allows customers to quickly and easily enable automatic CSS and JavaScript minification with a simple click.

Reducing the number of client-server requests in delivering website content to Web browsers is an integral part of website speed optimization. Webmasters can achieve this by not making too many folks with CSS, HTML and JavaScript requests. That is to say, optimize, minify and squish all unnecessary and compressible code lines.

Minification is particularly important for inline JavaScript and external files not cached. Google recommends minifying all JavaScript files over bytes of size, and a shaving off a minimum of 25 bytes to produce any noticeable difference toward page load time. A rigorous approach toward designing speed optimized website would incorporate a strong intent on eliminating unnecessary bytes from the code.

Utilizing all the coding space available, deleting extra spaces, indentation and line spaces while maintaining readability of the code reduces the overall size of website core and front-end files.

And for websites already developed without this strategy in perspective, combining multiple server requests for HTML, JavaScript, and CSS into single ones effectively slashes sizeable chunks from page load times. Monitoring page load performance changes in response to implementing each minification process individually ensure that only the unnecessary code and spaces are deleted.

Minification of CSS, JavaScript, and HTML share common benefits: reduced network latency, fewer HTML requests, enhanced compression, faster browser downloading and execution, ultimately boosting page speed and yielding higher scores on website speed measuring tools.

Additional website functionality with plugins comes at a price: performance degradation. Unfortunately, webmasters deploy a myriad of plugins to add attractive but often unnecessary features such as gravatar, profile tools, website stats and font tools — some even use 10 different plugins for social media integration.

The only benefit here is successfully avoiding manual coding. Many popular websites carry as much as 80 plugins. Yet, the number is not entirely a concern if the installed plugins are developed well to avoid complex actions and expensive server processing.

If the answer to all these questions is YES , your reaction to the plugin in question should be a huge NO!

A lot of WordPress experts recommend not using too many plugins. But many well-performing websites host over 80 plugins, until they install one low-quality plugin that adds half a second to page load time. Similarly, using 10 plugins for simple and unique tasks is much better than deploying one plugin to perform all of the complex tasks by itself.

Exceptions include high-quality SEO plugins by credible developers, such asYoast SEO , All In One SEO Pack free WordPress SEO plugins and the likes. Revision management is one of the perks that WordPress has to offer. The CMS automatically keeps track of the content created on the CMS and makes all of it available for future changes.

To the server, this costs unnecessary processing through additional database entries not actually required in the first place. Controlling the number of revisions stored relieves the website core of useless burden.

Check out our in-depth guide on how to optimize WordPress revisions for faster performance. This database gets crowded over time, not only with unnecessary content and post revisions, but also with garbage data. Database optimization revolves around getting rid of garbage data and useless content from cluttered databases, shrinking them in size and making it easier for website hosting servers to fetch requested content efficiently, within minimum processing cycles.

This can also involve ensuring that you are using InnoDB for your MySQL database tables, as opposed to MyISAM. Learn how to convert myISAM to InnoDB.

Especially on older and large sites, this can be the culprit for slow query times on your site due to autoloaded data that is left behind from third-party plugins and themes.

Change as appropriate. Compression According to Google , every day the cyber world sees 99 years of human years wasted due to uncompressed Web content.

And although most of the latest Web browsers support content compression capabilities, not every website delivers compressed contents. Visitors to these bandwidth-hogging websites experience insanely slow interactions with Web pages.

Primary reasons for this unfavorable and mostly unintentional website behavior include misconfigured hosting servers, Web proxies, old or buggy browsers and antivirus software. Uncompressed content hurts bandwidth-constrained users receiving the Web content in agonizingly lengthy page load times.

Server: On it! Browser: Ouch! Okay, client-server communication is perhaps a bit more formal and less dramatic than the above narrative. Most of the problem lies in the way client-server communication goes in the HTML world.

HTML files making almost the entire Web content includes several redundant code instances. Google recommends the following compression tactics to deliver website content efficiently:. Not following the above recommendations actually increases file size and page load times due to the overhead of compression and decompression.

Developers crave simplicity in website design code. Website code easier to create, read and maintain leads to efficient website development processes. This includes using the available code functions frequently to cut short extensive coding for specific website functionality.

However, adding too many extraneous loops and unnecessary code lines increases page rendering times by a few milliseconds. Influx a torrent of website traffic, and the milliseconds compound to plunge page speed well below acceptable standards. Webmasters can reduce these response times by delivering cached copies of the requested content instead of rendering it repeatedly in response to every single user request that pings their server.

Web cache is the mechanism of temporarily storing copies of web content to satisfy subsequent user requests from the cache database when specific conditions are met. This process reduces the number of client-server round trips taken in delivering static website content to requesting browsers.

Website owners can enable caching with the following add-ons and configurations when hosting service providers do not provide server-side caching:.

Along with static cacheable content, websites also host dynamic information containing unique attributes changing regularly for every end-user. This is the art of caching smaller elements of non-cacheable dynamic website content.

These time-and-resource consuming processes are circumvented by delivering the desired output stored as a cached copy. Fragment caching stores the output of some code blocks that remain unchanged across varied versions of the dynamic content.

When the code runs and reaches the code block cached for a predetermined time, the server queries and delivers the cached output of this code instead of executing it repeatedly until the time limit reaches.

The end result is a cache-optimized website content for maximum page speed even for ecommerce and membership-based websites handling intensely dynamic content. Kinsta actually provides four different types of caching , all of which are all automatically done at the software or server-level.

So there is no need to mess with third-party plugins. CDN is an extension of cache optimization designed to supercharge website performance aimed specifically at globally dispersed web traffic. CDNs consist of a network of servers hosting cached copies of web pages.

Internet visitors requesting this information are directed to the nearest server within this network based on their geographic location. Traditional benefits of CDN including performance boost, high availability, and page rank collectively lift business bottom line.

Check out all the reasons why you should be using a CDN. WordPress essentially democratized the web by empowering citizens of the cyberworld to create their own blogs and launch products and services online with minimal investments.

In general, website owners leverage one of the following hosting services to keep their websites up and running:.

Among these, employing managed WordPress hosting for end-to-end website development and management services is the most cost-effective and productive option for maintaining an ultra-high performance website.

Features of managed hosting services impacting page speed and website performance include:. With the release of PHP 7 came huge performance gains! So big in fact, that it should be a priority over a lot of the small optimizations you might play around with on your WordPress site.

The following benchmarks demonstrate significant performance improvements with PHP 7 over its previous iterations. PHP 7 allows the system to execute twice as many requests per second in comparison with the PHP 5.

We also ran our own PHP benchmarks. And similarly to the benchmarks above, we saw that PHP 7. PHP 7. The performance gap between PHP 5. PHP 8. Congratulations and thanks for reading it.

We hope you found at least a couple of great bits of advice that you can act upon now! At Kinsta, we provide the fastest WordPress hosting services and with our infrastructure you can rest assured that all the server-side optimizations are taken care of.

Last, but not least, if you found our guide helpful please share it with your friends and followers! This is a great post Mark, Page speed is an important point if you want your website rank higher.

Well written Mark. All these performance tips are right on the way of a faster web app. Another room for improvement is to avoid CSS expressions. Thanks for sharing informative informative article. Lot of of stuff is here with lot of information about every subject. Long but great article Mark : You can also seed up your website by inlining the above the fold css.

Its easy to generate it using tools like the one from sitelocity. com Do you know a better one? Nice post, but i am very lazy to do it myself : I give this job speedupgency company and now my site loading speed is 2. your website is amazing and your articles that you post is very informative.

I always see your website and always get new interesting information. Thanks for it. The speed of compression must be faster than the time taken in delivering the content uncompressed. Hey Leonardo, Those GZIP ranges are what Google used to recommend.

We appreciate you checking. Thank you for the article. Do I need to specify the lowest network speed we are global site to make sure the website performs well in majority of cases? Where can I get some examples of network speed in various geographies?

Hey MJ! I have a potentially stupid question because I think I know the answer. The client wanting their images will not mind waiting for their page to load as it would be expected, but the rest of the users will need a fast loading site.

Any way around this? The only person that would really be impacted by it is the person loading it. You can see how many times this post has been shared, that tells you how much helpful this article is.

Keep updating the users. Thank you! For any internet site, the loading time is a major factor in developing now. One point I want to tell you that after I moved to Genesis or magazine framework, my blog loading speed has decreased by over 2.

About the images, not so many users are well aware of Photoshop, so for the alternative to optimize graphics there are lots of websites to help you to compress image size that matter greatly on the entire size of your HTML page rendering on the user side.

Also, I switched to a dedicated server and the faster CDN Content Delivery Network that not only work for WordPress for the Blogger as well.

The use of CDN and can cause a significant difference in site loading time. I used to make changes to HTML and keep an eye on site loading. A dedicated hosting including regular tweaking can make a difference.

Great Post! It worked for me and I have shared this one on my social media handles. The author has explained in clear terms how the product pages should be optimized. I followed the steps on my site and in few weeks I was able to draw targeted traffic. These tips are easy to implement and the best part about this post is the easy explanation that the author has offered to some of the common problems that small online store owners like me face.

The website performance is an important factor. But, from my web development experience. I should make a few observations. For example Magento 2 is a monster although it is is one of best solutions for ecommerce. Also, if you use Magento 2 you need to use extensions.

Sometimes Magento developers did bad extensions. Well, it is a problem. Right now, only super slow sites are really impacted by the Google speed update but this might change at some point.

Page speed is very important, if I am checking a website and it is very slow, I would not waste my time and just transfer or look for another website. By submitting this form: You agree to the processing of the submitted personal data in accordance with Kinsta's Privacy Policy , including the transfer of data to the United States.

You also agree to receive information from Kinsta related to our services, events, and promotions. You may unsubscribe at any time by following the instructions in the communications received.

And speed sells! Highlighting the Key Aspects of Website Speed Optimization: Chapter 1 — Introduction to Website Speed Optimization Chapter 2 — Website Performance Impacts Business Success Chapter 3 — Speed Optimized Mobile Website Overshadows Desktop Chapter 4 — Common Business Mistakes that Kill Website Performance Chapter 5 — Website Speed Testing — Identify Performance Bottlenecks!

Chapter 6 — How to Improve Website Speed? Chapter 1: Introduction to Website Speed Optimization What Exactly is Page Speed? Page load time There are three core aspects necessary to understand page speed in the context of user experience and website performance: The view of time taken in delivering the requested material along with the accompanying HTML content to the browser.

Browser response to page load requests. The view of end-users as the requested web page renders on the browser — this is the ultimate empirical measure of page load speed. How Slow? Slow 47 percent of ecommerce customers expect page load times of less than two seconds before they consider leaving — 40 percent of users would abandon the site at the third second of waiting, before a performance analytics tool even captures their presence on the site.

And what happens when they speed up? Speed increase Acceptable Website Performance — The Neuroscience and Rhythm milliseconds. Acceptable website performance 1 second of page load time does suffice in maintaining a seamless flow of thought — users feel in control of their Web browsing activities, and the mental stress is not aggravated unless the website fails to respond as desired.

The Pragmatic Psychological Conundrum However, abandoning a website due to slow page speed is not always the quickest path to access the desired information on the web. Play with human psychology Passengers at the airport had to take a 1-minute walk to the baggage claim and waited there for 7 minutes to receive their bags.

Core Components of the guide include: Chapter 2: Website Performance Impacts Business Success. Chapter 3: Speed Optimized Mobile Website Overshadows Desktop Internet Success.

Chapter 4: Common Business Mistakes that Kill Website Performance. Chapter 5: Website Speed Testing — Identify Performance Bottlenecks! Chapter 6: How to Improve Website Speed?

Chapter 2: Website Performance Impacts Business Success Performance Impacts Sales W ebsite performance is user experience — the power of page speed, translating into attractive online shopping experience inspires sales figures and eventually determines online business success.

A: Dramatically, is the only answer! Abandon slow websites While service and product quality apparently has the biggest impact on business sales, converting website visitors into purchasing customers in the cyber world largely depends on developing a positive customer impression.

Performance Impacts Conversion As the most important and powerful internet metric for online businesses, conversion rates holistically depend on website KPIs in establishing competitive advantages for online retail platforms.

Fast load times equal better conversions Bringing potential customers to the doorstep of brick-and-mortar retail stores often requires a thoroughly planned marketing and advertisement campaign.

Conversion speed calculator Performance Impacts User Engagement User engagement statistics feed the cauldron of website analytics in developing the best strategies to optimize online sales. Underperforming websites For underperforming websites — notice underperformance being a relative term — page load times exceed human limitations, whereas failure to process user requests gives the false impression of ignorance or incompetence in delivering the desired response efficiently and accurately.

High-performing websites High-performing websites on the other hand — notice high-performing being a relative term as well — impact three parameters that determine user engagement: user feelings, user mental states, and user interactions. Performance Impacts OpEx and Revenue While investing in website performance optimization adds to the CapEx in favor of shaving off a few seconds in page load times, the return is inevitably seen in the shape of rising revenues and shrinking operational cost and hardware investments.

Performance Impacts Usability Websites with the steepest learning curve achieve the highest customer lock-in.

Usability traits End-users expect the following traits affecting the usability of websites: Easy to operate, navigate and understand.

Directly deliver relevant information and controls being sought. Accessible across all device form factors, machines, operating systems, browsers and geographic locations. Delivering legitimate, credible and high-quality information, products and services with minimal clicks and browser requests.

Chapter 3: Speed Optimized Mobile Website Overshadows Desktop M obile is the future of everything wired. Mobile vs desktop Desktop internet marketing, on the other hand, is so last decade-ish. Mobile vs. Desktop — Why does it Matter? citizens own mobile devices. These mobile users average 1.

Compromising these core aspects of mobile websites can force online businesses into facing the obvious negative implications including: Low Mobile Purchases: Mobile internet shoppers have a shorter attention span and lower patience than desktop internet users.

Losing Competition: According to a survey of over a thousand U. adult smartphone users, almost 75 percent of the respondents said they prefer revisiting mobile ecommerce sites that deliver high-end mobile user experience.

Losing Brand Value: Poorly designed mobile websites that simply shrink the HTML of full desktop website version for visitors to zoom in and out in navigating through mobile Web pages makes users less likely to engage with the company in the future. These consequences negate the following primary objectives of reaching customers via mobile internet: Expanding customer-base.

New advertisement options. Offering quality services efficiently at user convenience. And most concerning, the inevitability in productively embracing mobile web for business development. Web objectives High-Performance Mobile Website and the Competitive Space of High Conversions Considering the high volume of internet traffic using mobile devices for ecommerce purchases, high-performing mobile websites is an evident priority for ecommerce organizations.

Website revenue streams Nevertheless, the demand to satisfy the needs of mobile users will continue to rise exponentially. Search Engine Optimization of mobile websites is now a separate trade — and so is mobile website speed optimization, which constitutes of: High page speed Low page load times Efficient delivery of media-rich content Download speed Optimal site format Easy navigation and usability across the website And a fully functional website requiring minimal user-input in performing an otherwise complex task of mobile internet usage.

Average page load times For ecommerce merchants, however, 5 seconds of page load time is perhaps sufficient to put visitors off toward a faster alternative. And for business owners employing Web developers to design highly responsive and speed-optimized mobile websites here are 60 Awesome Web Development Tools that may help you , the improvements should be sought in the following three ingredients of mobile website anatomy: Fluid grids Flexible images Media queries And a design focus on the following mobile website elements: Masthead Image gallery Product description Auxiliary information Footer Customers appreciate fast responding websites and ultra-low page load times.

Mobile purchasing 60 percent of consumers use mobile devices exclusively to make quick purchase decisions. Chapter 4: Common Business Mistakes that Kill Website Performance O nline marketplaces — like battlegrounds of the ancient Greeks — are high-stake competitive platforms where only the most diligent survive.

The fastest website load time wins The aptly named Gap of Death, the interval between expected page load time of under 2 seconds and average site load time of 5 seconds expands or contracts due to surprisingly neglected website optimization tactics and business decisions.

On the other hand, website owners wary of speed optimization tactics can aim for higher website performance by avoiding the following deadly mistakes as well: Mediocre Web Hosting Service The mistake of opting for a mediocre Web hosting service can live forever.

Web hosting services Perhaps then, investing time and money in pursuing the highest quality web hosting services is key to maintaining high-performance websites generating vast revenue streams by attracting visitor attention efficiently and accurately.

Giving Way to Bandwidth Thieves Website speed optimization is an ongoing and evolving process and goes well beyond subscribing to the best web hosting services in the world.

Too Many Widgets or Plugins Additional features and functionality always pleases website owners and developers. Facebook widget requests Keeping add-ons limited to a bare minimum is essential to maintaining optimum website performance — even plugins installed to the same website core compete in delivering the quickest response to browser requests, ultimately draining bandwidth.

Too Many Ads and External Services Tempting as it may seem, selling too much real estate to third-party advertisers drastically degrades website performance. Pingdom external services External services typically bring with them two problems.

If you have a lot of external services, you need to load all of them and wait for information from them on each page load. The more calls you have, the more you wait, the higher the load on your own server and the higher chance you have of bumping into the second issue.

In some cases, the page load will wait until the data transfer is completed between your site and the external service. If the service is called in the header and there is a service interruption your page will simply refuse to load.

Bloated Design Theme and Incompatible Multimedia Tempting website design themes and multimedia content are head turners for online traffic. Streamline content Fast loading and fully functional multimedia content is necessary for ecommerce merchants to keep hold of website visitors.

And a Bit More of that Code — Sign Up Forms and Analytics Sign up forms and analytics code add only a few lines to website core files. Mobile Mistakes and Misguided Redirects Global smartphone subscription is expected to surpass the 2. Smartphones The competition to capture the attention of mobile users is even more intense due to slow loading mobile websites and lower visitor patience levels.

Bad redirects Website owners are eventually responsible for losing competitive advantages in the mobile space when the mobile web traffic is simply redirected toward irrelevant desktop website version, instead of delivering a speed-optimized mobile solution for mobile visitors.

What to Test? Initial Page Speed Downloading tons of memory hogging website content within milliseconds of initiating browser requests is not entirely possible without a thorough revamp and speed optimization of slow websites.

Initial page speed Keeping the initial page speed high keeps visitors engaged even when the entire website content including bulky graphics take ages to render completely. Full Page Load Time Monitoring the time consumed in rendering entire page content onto requesting browsers is an integral element of end-user website experience testing.

Geographic Performance One of the perks of operating an online business is the ever-expanding global market reach. Geographic website performance Load Tolerance Website performance varies with fluctuations in web traffic.

Web Server CPU Load Shared hosting providers running thousands of websites on single Apache servers fail to deliver high performance even when the website is well-designed with a clean and speed-optimized code.

Website Database Performance Database performance is critical for websites maintaining dynamic content pulled from back-end databases.

How to Test Website owners can leverage an array of free and premium website performance testing services to analyze web pages and generate tailored solutions to fill the deepest of performance loopholes hampering page speed.

Website speed test Page speed testing tools powered by search engine giant Google , website monitoring specialists Pingdom and GTMetrix yield valuable insights into website performance indicators for free, and programmatically generate scores and suggestions to educate non-geeky website owners.

How These Tools Work These tools use a bunch of browsers to load websites and replicate end-user website experience across disparate geographic locations.

Testing Tutorial The following test was conducted using the free Pingdom website speed test tool. Pingdom It will then return a summary of your site, including a performance grade, a total load time, the total page size, and the number of requests you have on your website. Pingdom summary The performance insights section of the Pingdom speed test tool is very helpful.

Pingdom performance insights The tool lists all downloaded files in a waterfall chart form, sorting it in terms of load order, load time, size, type or URL. Pingdom waterfall requests Analyze the performance of each file download by reading results against the key chart provided within the tool: Pingdom charts The tool helps to identify the next-best actions for website speed optimization tactics.

Which Tool to Pick? Website speed optimization Optimization is the buzzword of success in the cyber world. DIY Speed Optimization Online business owners and webmasters adapt their websites to maintain optimal results under the consistent impression of change by improvising and optimizing key elements of website design that make or break page speed.

Image Optimization As a general rule of thumb, larger files take longer to download than smaller files. The following image optimization best-practices go a long way in reducing the negative impact of images on website speed: Format Selection: Use JPGs or WEBPs when quality is a high priority and image modifications are not required before uploading it.

JPGs can take limited processing and modifications before image quality degrades sharply. For images with icons, logos, illustrations, signs, and text, use PNG format.

Use GIFs only for small or simple images and avoid BMPs or TIFFs. Proper Sizing: Save valuable bytes of image payload and match the dimensions width of your Web page template.

Use browser resizing capabilities to make images responsive by setting fixed width and auto-height instructions. Compression: Image compression should be a thoughtful tradeoff between image size and quality.

For JPGs, a compression of percent produces a good balance. For retina screens, increase JPGs image size by percent, compress by percent and scale it down again as per the required dimensions. Fewer Images: Keep the number of images to an absolute minimum. WordPress Solutions: Leverage image optimization plugins such as Imagify , Optimus WordPress Image Optimizer , WP Smush , TinyPNG.

Optimize CSS Code and Delivery Not so long ago, 30 KB was considered as the ideal web page size. The following best practices ensure a speed-optimized CSS delivery: Optimized CSS delivery Shorthand Coding: Cut down the size of your code by using fewer declarations and operators.

Fewer lines of code mean fewer processing cycles and efficient delivery of website files to requesting browsers. Speed optimized CSS code is both light and simple for servers to process efficiently. Minify CSS: Almost all website speed monitoring tools give a common suggestion of reducing the weight of CSS code to improve speed.

Lightweight and compact code helps to speed up downloading, parsing and execution to drastically reduce page load time.

CSS Delivery Best Practices: Do not use import call. Remove unused CSS. Do not use CSS in HTML such as H1 and DIV tags. Use inline small CSS. WordPress Solutions: Tools such as Autoptimize , WP Rocket , Cache Enabler , CloudFlare CDN , and W3 Total Cache are some of the most popular tools available for minifying JavaScript and CSS.

Optimize page wehsite from every angle Maximize website performance a checklist of the fundamental strategies and websitee techniques to make any website a Maximize website performance and more effective Cranberry chutney recipes platform. Maximizing website peerformance is the product of two primary strategies - reducing page weight and streamlining delivery - each of which involves many related factors - a whole list in fact. The page speed checklist is a reference of the many interrelated methods for maximizing page speed. First things first. Set yourself up for success and get more out of the page speed checklist with a conceptual basis and underlying context for why page speed matters, how it impacts user experience and performance goals.

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